2019 – almost everything is digital. The way we consume music, clothing, art, sport, food, travel, books…almost all products and services can now be seen or consumed online through different digital platforms, such as mobile. We now rely on the internet more than ever and most businesses are clever enough to take advantage of this. However with the internet and digital world becoming more crowded year on year it is vital you are seen amongst the mass. If you are a service brand or an e-commerce brand you’re main goal should be to get leads to your website – whether that is a lead to an enquiry form to book a quote or a lead to a webpage to purchase an item. Using lead generation services is the answer for a successful online campaign to reach your goals.
Here are out top 3 reasons why you should use lead generation services:
Gain Googles Trust
Google, as we know, holds all the power when it comes to controlling the success of your brand online. The more links you have on websites then the more Google will trust your website. Once Google trusts your website then they are more likely to rank your website higher. For example if you own a local Italian restaurant in Glasgow, you want to rank on the 1st page if not the top of the 1st page when someone types into the search bar, or asks ’Hey Google…Italian restaurant Glasgow. You then want the customer to click on your website and book a table online or call you up for a reservation – this is the lead. Lead generation services can advise you how to do this through SEO – blogging, creating links etc.
Online is a battlefield
As mentioned before, the internet is an overcrowded place full of competing businesses. Whether you are a blogger, restaurant, joiner services or cooperate bank you need to be visible to your customer. We spoke about how Google needs to trust you to rank you – but lets get into the nitty gritty. You need to be constantly knowing and understanding what your competitors are doing – what are they blogging? Who are referencing them? How easy is their website to navigate and HOW are they getting their leads? You also need to do your keyword research. This is studying what consumers are typing into the search bar to find you or your competitor. By plastering these keywords all over your website and in your back links this will enable Google to rank your website above your competitors so your customer will reach your landing page. Lead generation services can also help you analyse your competitors and keywords.
Generate business interest
Your landing page or ‘lead’ needs to be easily found and navigated to ensure the customer follows through. Lead generation services can help give advice on how to improve your landing page – which will usually be an online enquiry/ booking form or a payment page. A better landing page with give you better chances of gaining a lead and therefore you can reach your end goals.